Avenue Magazine - A Grand Makeover

“Located at the center of Manhattan’s premier residential corridor, 737 Park Avenue is redefining luxury living on Park Avenue. Originally constructed in 1940, and designed by noted architect Sylvan Bien, 737 Park stands out for its Art Deco design and prime location on the northeast corner of 71st Street.” Sales have been brisk at 737 Park Avenue, with over $250 million in condominium sales to date, which is no surprise to the sales and development team. “Large homes of this quality are not readily available, especially on Park Avenue,” states Richard Wallgren, executive vice president of sales and marketing for Macklowe Properties. Three model residences are available for viewing, with two residences envisioned by award-winning design firm Jed Johnson Associates, and the third by Italian design firm, Poliform. Even in a neighborhood as distinguished as the Upper East Side, 737 Park Avenue has made its mark alongside the grand apartment buildings that line Park Avenue. View Full Article…